A call to action is a simple request made to your readers to necessitate an action. You need to provide your readers with a clear direction on your blog. It could be to read other posts on your blog or purchase a product or engage in a conversation. Whatever you need to emphasize on your blog needs a corresponding call to action.
Where Does a Call to Action Appear?
Most of the time, a call to action occurs at the end of a blog post. You have taken your reader on a long journey and they have reached the end and they don’t know how to proceed further from that point. Therefore, your readers await the next set of instructions from you with a call to action.
A call to action can be sprinkled throughout your blog posts if you don’t want to put it at the end of your post. However, you should be careful with this approach as your readers might not be able to read through to the final sentence of your post as you have to change the course of attention too early with your call to action.
What Does a Call to Action Look Like?
A call to action should directly address your readers and provide them with a clear and logical recommendation for them to follow. Most calls to action are made in just one sentence. They are always distinguished from other sentences with their bold or italic formatting. A distinct font or font color may also be used.
How do You Make a Call to Action Memorable?
Use a little creativity when you write to distinguish your CTA from the rest of your blog post. Let your words be more personal so it will sound more like you are talking to a friend and giving them a little piece of friendly advice.
I use something like this, though it changes depending on the post and what I’d like for my readers to do.